Head of Marketing Performance & Analytics

Job Description

<h4> Job description: </h4><b>Head of Marketing Performance & Analytics (Future Director Track)</b><ul><li>Toronto or Montreal | Hybrid (3-4 days in office)</li><li>$150180K base + 10% bonus</li></ul><b>Why This Role, Why Now</b><p>This isnt just another analytics role. Its the chance to <b>design and own the marketing performance engine</b> for one of Canadas fastest-scaling healthcare companies - a national platform with 500+ locations and 8,000+ employees, backed by ambitious growth plans.</p><p>Every year, millions are invested into marketing. Your mission: <b>make sure every dollar drives measurable growth.</b> Youll sit at the intersection of Marketing, Finance, and the Executive team, with a mandate to create clarity, accountability, and impact at scale.</p><p>For the right person, this is a launchpad: youll be mentored as the future Director of Marketing Performance, with direct exposure to the VP Finance, VP Marketing, CFO, and even the Board.</p><b>What Youll Do</b><p><b>Build the scorecard that drives the business</b></p><ul><li>Own KPIs, dashboards, and cadence for the entire marketing function - lead quality, funnel performance, CAC, ROI, and more. Your frameworks will be the truth the company runs on.</li></ul><p><b>Be the financial conscience of marketing</b></p><ul><li>Lead budget management, monthly P&L reporting, and variance analysis with Regional Marketing Directors. Hold the spend accountable, highlight risks, and spotlight opportunities.</li></ul><p><b>Shape the narrative at the highest level</b></p><ul><li>Prepare Board and Executive reporting that cuts through complexity. Link investment to growth, and tell the story with clarity and conviction.</li></ul><p><b>Get hands-on with the data</b></p><ul><li>SQL/Python/R, Power BI/Tableau/Looker, Google Analytics, MS Dynamics, ClickDimensions, Azure - youll connect messy, imperfect sources into seamless, actionable insights.</li></ul><p><b>Lay the foundation for a future team</b></p><ul><li>No direct reports today, but youll be positioned to build and mentor an analytics team as the company scales.</li></ul><h4> Qualifications: </h4><ul><li>Degree in mathematics, statistics, data science, or similar. MBA an asset. Additional certifications an asset (Google Analytics, Tableau, Power BI).</li><li>10+ years of experience in marketing performance, analytics, or FP&A within a marketing-intensive business.</li><li>Strong expertise in budget management, P&L reporting, financial modelling, and marketing analytics.</li><li>Hands-on with Business Intelligence tools (Tableau, Power BI, Looker), Google Analytics, CRM (MS Dynamics), and marketing automation (ClickDimensions).</li><li>Experience with Big Data models, econometrics, statistical analysis (Random Forest, K-Means, Partial Dependence Plots, T-tests), and multi-variate analysis.</li><li>Data hacking: Python, SQL, R, APIs (JSON), cloud computing (MS Azure). Ability to find, normalize, import, and interpret data across platforms.</li><li>Proven ability to track and optimize multi-million-dollar marketing budgets.</li><li>Excel wizard; strong PowerPoint and data storytelling skills.</li><li>Strong analytical skills with the ability to translate complex data into actionable marketing strategies.</li><li>Experience managing marketing planning processes and performance reporting frameworks.</li><li>Ability to lead cross-functional teams and influence stakeholders at all levels.</li></ul><h4> Why is This a Great Opportunity: </h4><ul><li><b>Board-level impact from day one</b>: Youll shape how executives and investors view marketing ROI.</li><li><b>Fast-growth platform</b>: Entrepreneurial, can-do culture, with a diverse workforce and a national footprint.</li><li><b>Future trajectory</b>: Clear runway to Director as you build frameworks and eventually your own team.</li><li><b>Visibility & influence</b>: Daily collaboration with VP Finance and VP Marketing, and regular exposure to CFO and CEO.</li><li><b>Compensation</b>: $150180K base + 10% bonus + strong benefits.</li></ul>