VP of Demand Generation

Job Description

<h3>Job Description</h3><p>Job Description<p><strong>VP of Demand Generation</strong><p><strong> Location:</strong> CAN/USA | Remote<br /><strong>Department:</strong> VP Demand Generation <br /><strong>Reports To:</strong> Michael Scott, Chief Marketing Officer<br /><strong>Type:</strong> Permanent | Full-Time</p><p><strong>Vacancy Status: </strong>This is an active role and we are currently hiring for this position.</p><p></p><strong>About Solink</strong><p>At Solink, our mission is to <strong>safeguard what matters most</strong>. We provide businesses with the tools to <strong>know sooner and act faster</strong> by transforming video security into real-time operational insights.</p><p>Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.</p><p>Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.</p><p>We&#39;re growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!</p><p></p><strong>The Role</strong><p>As <strong>Vice President of Demand Generation</strong>, you’ll lead Solink’s global pipeline engine—owning strategy, execution, and measurement across all inbound and outbound marketing channels. You’ll be responsible for <strong>driving predictable, scalable pipeline growth</strong> across SMB, Commercial, and Enterprise segments.</p><p>You will oversee a growing team across digital marketing, field and partner marketing, and marketing operations—setting the vision for how Solink attracts, engages, and converts customers through integrated programs, performance marketing, and account-based strategies.</p><p>This is a highly strategic, data-driven leadership role that sits at the center of <strong>Solink’s go-to-market (GTM) strategy</strong>, working cross-functionally with Sales, Product Marketing, RevOps, and Finance to ensure strong alignment and ROI.</p><p></p><strong>Key Responsibilities</strong><p><strong>Strategic Leadership</strong></p><ul><li><p>Build and execute Solink’s global <strong>demand generation strategy</strong> aligned to revenue targets, pipeline goals, and GTM priorities.</p></li><li><p>Define the investment framework and performance model for demand generation across segments and channels.</p></li><li><p>Partner with Revenue Strategy & Analytics to forecast pipeline outcomes, CAC, and ROI by program and vertical<br /></p></li></ul><p><strong>Pipeline & Program Ownership</strong></p><ul><li><p>Lead integrated campaigns across <strong>digital, ABM, field, and partner marketing</strong> to generate and accelerate qualified pipeline.</p></li><li><p>Oversee enterprise-level motions (Global 2000 targets) and scaled mid-market campaigns.</p></li><li><p>Build predictable lead-to-revenue funnels across all demand channels.<br /></p></li></ul><p><strong>Team & Cross-Functional Collaboration</strong></p><ul><li><p>Lead and develop a high-performing team of senior managers (Demand Gen, Field Marketing, Marketing Ops, and Digital).</p></li><li><p>Collaborate with <strong>Sales, Product Marketing, and RevOps</strong> to ensure seamless lead flow, campaign alignment, and pipeline accountability.</p></li><li><p>Drive enablement and messaging consistency across all marketing touchpoints.<br /></p></li></ul><p><strong>Analytics, Insights & Optimization</strong></p><ul><li><p>Own performance metrics and dashboards for marketing-sourced and influenced pipeline, conversion rates, and ROI.</p></li><li><p>Partner with the Revenue Analytics team to model outcomes and optimize budget allocation by segment and channel.</p></li><li><p>Leverage <strong>AI-driven tools</strong> for personalization, targeting, and efficiency at scale.<br /></p></li></ul><p><strong>Executive Visibility & Influence</strong></p><ul><li><p>Serve as the executive voice of demand generation at Solink—presenting insights, performance trends, and forecasts to the C-suite and Board.</p></li><li><p>Collaborate with Product and Customer Success leadership on lifecycle marketing and expansion initiatives.</p></li></ul><strong>What You Bring</strong><p><strong>Must-Have:</strong></p><ul><li><p>10–15 years in <strong>B2B SaaS demand generation</strong>, with 5+ years in a senior leadership role.</p></li><li><p>Proven success <strong>scaling global pipeline programs</strong> and achieving predictable revenue growth.</p></li><li><p>Deep expertise in multi-channel demand generation (digital, ABM, events, content, outbound).</p></li><li><p>Hands-on experience with <strong>HubSpot</strong>, <strong>Salesforce</strong>, and advanced <strong>marketing analytics tools</strong>.</p></li><li><p>Strong financial acumen—comfortable managing large budgets and modeling ROI.</p></li><li><p>Exceptional leadership, communication, and cross-functional collaboration skills.<br /></p></li></ul><p><strong>Nice-to-Have:</strong></p><ul><li><p>Experience in hybrid hardware-software or physical-digital product ecosystems.</p></li><li><p>Familiarity with AI or predictive analytics in marketing automation and targeting.</p></li><li><p>Background in security, SaaS, or multi-location B2B verticals.</p></li></ul><p></p><strong>Security Requirements</strong><ul><li><p>Candidates must undergo a criminal records check upon hire;</p></li><li><p>Be a Canadian or American Citizen, or eligible to work in Canada or the United States.</p></li><li><p>Be willing to comply with Solink’s own security policies and standards.</p></li></ul><strong>Compensation</strong><p>At Solink, we’re committed to a simple and transparent approach to compensation. Pay is determined based on several factors, including your location, experience, job-related skills, and how you demonstrate them throughout the interview process. We make compensation decisions thoughtfully, with a focus on fairness, internal equity, and the impact you’ll have in this role.</p><p></p><strong>Our Values</strong><p>We do things the Solink way:</p><ul><li><p><strong>Act with URGENCY</strong> – Our customers move fast, so we do too.</p></li><li><p><strong>Deliver with QUALITY</strong> – We sweat the details and hold a high bar.</p></li><li><p><strong>Win with TEAM</strong> – No egos. Just outcomes, built together.</p></li><li><p><strong>Lead with TRUST</strong> – We earn it through clarity, consistency, and care.</p></li></ul><p>These aren’t just words—they shape how we hire, lead, and grow.</p><p></p><strong>Why Solink?</strong><p>We’re not just building tech - we’re building a place where great people do great work.</p><ul><li><p><strong>Clarity and trust</strong>: Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required.</p></li><li><p><strong>Meaningful equity</strong>: Every full-time, permanent employee has a stake in our growth.</p></li><li><p><strong>Comprehensive benefits</strong>: A stellar benefits package, ensuring you&#39;re fully supported with anything you need.</p></li><li><p><strong>Wellness support</strong>: Monthly reimbursement for fitness, wellness, or mental health programs.</p></li><li><p><strong>Growth through merit</strong>: Advancement is based on contribution, initiative, and the ability to raise the bar - together.</p></li><li><p><strong>Candid culture</strong>: Clear expectations, honest feedback, and no politics.</p></li><li><p><strong>Social connection</strong>: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.</p></li></ul><p></p><strong>What to Expect from the Hiring Process</strong><p>We respect your time and value transparency. Here’s a general idea of what to expect:</p><ol><li><p>Intro call with our Talent Team</p></li><li><p>Interview with the Hiring Manager</p></li><li><p>Role-relevant task or case (if applicable)</p></li><li><p>Final interviews with cross-functional team members</p></li><li><p>Reference Checks</p></li><li><p>Offer & onboarding </p></li></ol><em>Please note: this is subject to change at any point in the recruitment process based on the needs of the business.</em><p></p><strong>How to Apply</strong><p>Submit your resume and a short cover letter via our (Careers Page). Let us know what excites you about this role, and how you’d help move Solink forward.</p><p></p><em>Solink is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive workplace. If you require accommodation during the selection process, please let us know.</em><p>Compensation Range: $170K - $210K</p></p></p>