Growth Strategist (Remote)

Job Description

<h3>Job Description</h3><p>Job Description<p><p><em>About Octav<br><br></em>Founded in 2021, Octav is a financial analytics platform specializing in portfolio tracking for DeFi positions. We help protocols, DAOs, treasuries, and hedge funds monitor and analyze their on-chain portfolios, delivering clear, actionable insights. Our mission is to empower organizations to make informed financial decisions by providing the most accurate source of Web3 financial data. Backed by $7M in venture funding, we are building the future of on-chain financial analytics.<br><br>Octav is seeking a <strong>Growth Strategist</strong> to play a critical role in scaling our B2B marketing efforts. As the main collaborator to the Senior Marketing Manager, you will focus on executing high-impact email marketing campaigns, building strategic partnerships, and growing our brand presence within the Web3 ecosystem. This role is ideal for a results-driven professional passionate about community engagement and partnership development in the B2B SaaS and crypto space.<br><br></p>Key Responsibilities:<strong>Email Marketing Execution and Strategy</strong><ul><li>Work closely with the Senior Marketing Manager to <strong>plan, create, and execute B2B email marketing campaigns</strong>, ensuring high engagement and conversion rates.</li><li>Optimize email workflows, segmentation, and messaging to align with Octav&#39;s B2B audience and broader marketing goals.</li><li>Monitor campaign performance metrics, analyze results, and provide actionable insights for improvement.</li></ul><strong>Build Strategic Partnerships</strong><ul><li>Identify and engage with complementary brands, industry leaders, and influencers in the Web3 and DeFi sectors.</li><li>Collaborate on co-marketing initiatives to expand Octav&#39;s reach and generate new leads.</li><li>Develop and maintain strong relationships with key stakeholders to foster long-term partnerships that support our marketing objectives.</li></ul><strong>Engage and Grow the Community</strong><ul><li>Plan and execute community-focused initiatives, such as webinars, virtual events, and Q&A sessions, to engage industry professionals.</li><li>Partner with the Social Media Manager to cross-promote email campaigns and partnership content across social channels.</li><li>Act as the community&#39;s voice, gathering feedback to inform email content and overall marketing strategies.</li></ul><strong>Collaborate on Integrated Campaigns</strong><ul><li>Work alongside the Senior Marketing Manager to align partnerships, email marketing, and community engagement efforts with overarching B2B marketing strategies.</li><li>Regularly report on the success of email campaigns and partnership-driven initiatives, recommending improvements to maximize impact.</li></ul><p></p>Requirements:<ul><li><strong>Email Marketing Expertise:</strong> 2+ years of experience in planning and executing B2B email marketing campaigns, with a strong focus on driving engagement and lead generation.</li><li><strong>Partnership Development:</strong> Experience in building and managing relationships with external partners, ideally in the Web3, crypto, or DeFi space.</li><li><strong>Community Engagement:</strong> A track record of organizing and executing virtual events or community initiatives.</li><li><strong>Data-Driven:</strong> Strong analytical skills to measure and improve campaign performance including SEO, with experience using tools like HubSpot, Gainsight, or similar platforms.</li><li><strong>Relationship Builder:</strong> A natural communicator with a talent for establishing and nurturing professional partnerships.</li><li><strong>Collaborative Team Player:</strong> Ability to work effectively with cross-functional teams and adapt to a fast-paced environment.</li><li><strong>Passion for Web3:</strong> A deep understanding of the Web3 and DeFi ecosystem, with a desire to contribute to its growth and development.</li></ul></p></p>