Ecommerce Manager

Job Description

<p><strong>About the Company</strong></p><p>The Avid Group is an end-to-end apparel and brand platform operating a portfolio of high-growth lifestyle and licensed brands across DTC, wholesale, and strategic partnerships. Our brands include <strong> Troll Co Clothing </strong>, <strong> Market Studios </strong>, and <strong> Barstool Sports </strong>. We manage the full brand lifecycle - from creative and merchandising through production, fulfillment, finance, and distribution across the U.S. and Canada.</p><p><br></p><p><strong>About the Role</strong></p><p>We're hiring an Ecommerce Manager to own the day-to-day execution and performance of our Shopify-based DTC websites and Amazon storefronts (U.S. & Canada).</p><p>This is a hands-on, execution-focused role responsible for ensuring our digital storefronts are accurate, optimized, and performing at a high level. You'll work closely with Marketing, Operations, Brand, and Customer Experience teams to deliver strong launches, promotions, and a best-in-class shopping experience.</p><p>Responsibilities</p><p><br></p><p><strong>Site Management (Shopify - DTC)</strong></p><ul><li>Own daily operations of multiple Shopify-based DTC storefronts</li><li>Maintain homepage content, collections, navigation, and product launches</li><li>Upload and maintain product data, imagery, pricing, and merchandising rules</li><li>Conduct ongoing QA to ensure accuracy, functionality, and strong mobile performance</li></ul><p><br></p><p><strong>Amazon Marketplace Management (U.S. & Canada)</strong></p><ul><li>Manage product listings, pricing, imagery, A+ content, and storefronts</li><li>Coordinate launches and promotions with DTC and wholesale calendars</li><li>Monitor performance metrics including sales, conversion, reviews, and advertising</li><li>Ensure compliance with Amazon brand standards and platform requirements</li></ul><p><br></p><p><strong>Promotions & Campaign Execution</strong></p><ul><li>Build and execute promotions including discount codes, bundles, and limited-time offers</li><li>Partner with Marketing to launch campaigns cleanly across platforms</li><li>Ensure pricing and promotional consistency across Shopify, Amazon, and Tapcart</li></ul><p><br></p><p><strong>Performance Analysis & Optimization</strong></p><ul><li>Track key ecommerce KPIs including revenue, conversion rate, and AOV</li><li>Use tools such as Shopify, GA4, and Triple Whale to identify insights</li><li>Recommend and implement improvements to site performance and conversion</li></ul><p><br></p><p><strong>Technology & Platform Management</strong></p><ul><li>Own day-to-day management of the ecommerce tech stack: Shopify, Klaviyo, Yotpo, Tapcart</li><li>Partner with developers and agencies to resolve issues and deploy enhancements</li><li>Ensure integrations for inventory, analytics, and attribution are functioning properly</li></ul><p><br></p><p><strong>Product & Inventory Coordination</strong></p><ul><li>Work with Operations to ensure product availability, pricing accuracy, and timely launches</li><li>Maintain clean product data, variants, tagging, and collections</li><li>Manage back-in-stock flows and inventory-driven merchandising logic</li></ul><p><br></p><p><strong>Customer Experience & Operations</strong></p><ul><li>Partner with Customer Service to resolve site or order-related issues</li><li>Audit checkout, shipping thresholds, and returns to improve conversion and satisfaction</li><li>Monitor and respond to customer feedback and reviews, especially on Amazon</li></ul><p><br></p><p><strong>Growth, Testing & Optimization</strong></p><ul><li>Conduct A/B testing across content, layout, and calls-to-action</li><li>Support SEO and marketplace optimization efforts</li><li>Evaluate new tools and initiatives to drive ecommerce growth</li></ul><p><br></p><p><strong>Qualifications</strong></p><ul><li>5+ years of hands-on ecommerce experience</li><li>Strong experience managing Shopify-based DTC websites</li><li>Experience with Amazon Seller Central or Vendor Central (U.S. and/or Canada)</li><li>Understanding of digital merchandising, CRO, and ecommerce analytics</li><li>Experience with tools such as Shopify, Klaviyo, GA4, Triple Whale, and Amazon reporting</li><li>Highly organized with strong attention to detail and follow-through</li><li>Comfortable QA'ing launches, promotions, and technical changes</li><li>Analytical, proactive, and execution-oriented mindset</li></ul><p><br></p><p><strong>Why The Avid Group</strong></p><ul><li>Work across multiple scaled, culturally relevant apparel brands</li><li>Hands-on ownership with real impact on revenue and customer experience</li><li>Close collaboration with Brand, Marketing, and Operations teams</li><li>Fast-moving, execution-driven environment</li></ul><p></p>